Strategic Management (0333387651)

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This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.

Product details

• Format Paperback | 407 pages
• Dimensions 155 x 235 x 21.84mm | 646g
• Publication date 01 Jun 1987
• Publisher Bloomsbury Publishing PLC
• Imprint Red Globe Press
• Publication City/Country New York, United Kingdom
• Language English
• Edition Statement 1987 ed.
• Illustrations note XVI, 407 p.
• ISBN10 0333387651
• ISBN13 9780333387658

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